Sci-Fi Dominates the Box Office
District 9, The Time Traveler's Wife, and G.I.Joe top the box office
There is always the question about how the term “sci-fi” alienates potential viewers. In television circles networks are often cautious about how they promote sci-fi series for this very reason. Think the lack of genre identification in the early days of marketing Lost and more recently Defying Gravity.
So, as a sci-fi fan, it’s hard not to be happy when the top three domestic box office films of the moment are all of the sci-fi genre. On Friday District 9 took no.1 spot with $14.2M, The Time Traveler’s Wife came no. 2 with $7.7M, and third was G.I. Joe: The Rise of Cobra with $7.2M.
Taking it a step further, two of the top 5 domestic box office film’s of 2009 are also sci-fi (Transformers: Revenge of the Fallen is no. 1 with $395M and Star Trek is no. 5 with $255M).
Maybe it’s time to rethink that caution.
Source: Box Office Mojo
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