A new TV spot for Roland Emmerich’s 2012 has been released.  The TV Spot is an advert from the Institute for Human Continuity (IHC), a fictional corporation that features in the new film.

It’s their slogan at the very end of the trailer that I love.

Watch it after the jump.

2012 follows an academic researcher played by John Cusack (1408 / Martian Child) who leads a group of people in a fight to survive as apocalyptic events unfold on the day the current cycle of the Mayan Calendar ends.

Additional cast include Amanda Peet (X Files: I Want to Believe), Woody Harrelson (A Scanner Darkly / White Men Can’t Jump), Oliver Platt (Martial Child / Ash Wednesday) and Danny Glover (Lethal Weapon / Predator 2).

Watch the amazing 2012 trailer here or the English speaking Japanese trailer here.

Websites: Charlie Frost’s ‘This Is The End’ 2012 viral marketing website, The Institute For Human Continuity, and the Official 2012 website.

2012 will be released in theaters:
Australia/New Zealand – November 12, 2009
UK/USA/Canada – November 13, 2009

Related posts:

• ‘2012: Time for Change’ Trailer
• No Delay For ‘Hobbit’
• ‘2012′ – Catastrophe For Producers
• 8 Rules For Ending The World
• ‘2012′ TV Show In The Works
• ‘2012′: Interview With John Cusack
• ‘2012′ Featurettes: B-Rolls 1 & 2
• ‘2012′ Clip: Apocalypse
• ‘2012′ Trailer B
• Three New ‘2012′ Vids