2012 Viral Campaign: Charlie Frost On The Hadron Collider
A scene of carnage from '2012'
Sony Pictures’ viral marketing for Roland Emmerich’s 2012 continues over at This is the End with Woody Harrelson (who plays Charlie Frost in 2012) presenting a new video that discusses the Hadron Collider. Watch it below:
Charlie Frost’s video campaign began back in January and since then numerous video’s have been posted. Visit This is the End and look through the monthly archives for some interesting viewing and really quite accurate reporting.
If you think what you’re hearing in these videos is purely fictional for marketing purposes, think again. 2012 is a fictional movie based upon tons of compelling evidence (whether you believe it or not) and these Charlie Frost videos are quite accurately presenting the information in a reasonable and very factual way.
2012 will be released in theaters:
Australia – 12 November 2009
USA / UK / Canada – 13 November 2009.
