2012 Viral Campaign: Charlie Frost Talks I-Ching
A scene from Roland Emmerich’s '2012'
Sony Pictures are continuing their viral marketing campaign to promote Roland Emmerich’s 2012. They’ve just added a new video to their This is the End website where actor Woody Harrelson (who plays Charlie Frost in 2012) presents underground style broadcasts about the end of the world. In the latest video, Frost explains the connection between the I-Ching (Book of Change) and 2012.
Charlie Frost’s video campaign began back in January and since then numerous video’s have been posted. Visit This is the End and look through the monthly archives for some interesting viewing and really quite accurate reporting.
If you think what you’re hearing in these videos is purely fictional for marketing purposes, think again. 2012 is a fictional movie based upon tons of compelling evidence (whether you believe it or not) and these Charlie Frost videos are quite accurately presenting the information in a reasonable and impartial way. As far as viral marketing goes Sony Pictures are adding some real substance to the film and to the whole 2012 discussion itself. We love it!
2012 will be released in theaters:
Australia – 12 November 2009
USA / UK / Canada – 13 November 2009.
April 4th, 2010 at 6:36 pm
Ohhh – Not again!
April 17th, 2010 at 8:40 pm
ya u,we should all know there’s a better chance that the economy most likely will bring us all down a path of destruction.A dooms day like depicted could be a god send.There is a 50/50 chance that we all will still be paying taxes after 2012.But,there’s a lot of earth quacks rattling the planet lately.This is 4/17/2010,the media keeps reporting earth changes,but never mentions 2012 as a coming reality.Maybe, the movie 2012 did us all in.They spoiled us with a movie,before the possible events.Lets face it,its all about the money made on a global issue like earth changes…AS for the I-CHING,it is baste on speculation and not real facts.Capitalism sucks,it can send us all in a fantasy reality,until it send us to a cold hard truth about profiting of disinformation.?? COULD THE SECRET WORLD GOVERNMENT be playing with all of us…