Official ‘Avatar Day’ Press Release

James Cameron's 'Avatar'

Fifteen minutes of James Cameron’s Avatar will be shown to audiences around the world completely free of change in selected Imax and other 3D theaters on August 21.

Marketsaw have posted images of the official press release whilst Coming Soon have posted the transcription:

On August 21, the world will get its first look at director James Cameron’s motion picture epic AVATAR, when Twentieth Century Fox and Cameron debut the film’s trailer everywhere – while select cinemas and IMAX® theaters will screen extended footage prepared by the renowned filmmaker for this global “Avatar Day” event.

The worldwide trailer launch will be presented in all formats, including IMAX® 3-D, IMAX® 2-D, digital 3-D, digital 2-D, and 35mm 2-D. The trailer will also be available online.

The extended look at AVATAR will unspool only on August 21 – and only in 3-D – in select theaters and IMAX®. Details on locations and reserving tickets for this extraordinary and unprecedented experience will be announced soon.

In addition on the 21st, Ubisoft® will unveil the trailer for their videogame James Cameron’s Avatar: The Game, and Mattel will reveal the action figures for the film’s Avatar and alien Na’vi characters.

AVATAR takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption, discovery and unexpected love, as he leads a heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.

AVATAR opens in theaters everywhere December 18, 2009.

Avatar hits theaters:
Australia – December 17, 2009
USA & UK – December 18, 2009

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This entry was posted on Thursday, July 23rd, 2009 at 11:09 pm and is filed under All News, Movie News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “Official ‘Avatar Day’ Press Release”

  1. Ashley Puma said:

    Hi there!
    I work for an entertainment marketing company and was inquiring if there was a marketing contact for the day of the premiere that I could obtain.

    Thank you so much,
    Kind Regards,
    Ashley E. Puma