‘Purefold’: A New ‘Blade Runner’ Style Webisode Series
Ridley Scott (Blade Runner / Gladiator / Alien) has announced that a new division of his commercials Company, RSA Films, is working in conjunction with independent studio Ag8 and a number of Ad Agencies to produce a new sci-fi webisode series titled Purefold.
Purefold will offer up a series of 5-10 minute shorts that will be set some time between now and 2019 – the year when Scott’s 1982 sci-fi classic Blade Runner takes place.
The choice of date isn’t an arbitrary one. Purefold will have loose ties to Scott’s Blade Runner.
“We don’t take any of the canon or copyrighted assets from the movie,” said Ag8’s founding partner David Bausola. “It’s actually based on the same themes as Blade Runner. It’s the search for what it means to be human and understanding the notion of empathy. We are inspired by Blade Runner.”
The premise of Purefold is certainly going to be interesting since the filmmakers intend to draw it from social networks. Apparently they’ll be monitoring conversations in the social-sphere and commissioning screenwriters to take what is a popular conversation and convert it into a popular futuristic short.
They also intend to bring in advertisers whose products and brands, or perhaps hypothetical futuristic version of those brands, can be featured in the series – just like the advertising you see featured in Blade Runner.
Also interesting is the tantalizing prospect that the series will be released under a Creative Commons licence, meaning fans of the series can take the assets of each episode and remix or reuse them at will, something which is sure to generate a whole host of cool Blade Runner style fan videos.
It is expected Purefold will debut within three months, with the first episodes set about two years into the future.
Source: NYTimes
jason: 
Paul: 
Coijo e tal: 
VinceC: 
beth: 
sasss: 
December 13th, 2009 at 8:27 pm
-Long rich and decades stale –Ridley Scott remains committed to
the routine, the boring, and the clueless.